LarsER Arts – Website

I met Lars-Erik Robinson – Artist, about six months before I was contracted by him to assist with a new logo and website. We quickly became great friends after our first meeting, and learned a lot about each other’s strengths, weaknesses, and businesses. Lars is an amazing artist, with his own portfolio on Behance – but needed some advice on marketing himself as an artist and a help with a website that allowed him easy access and ability to update on his own – even from his cell phone.

The prior website had since become outdated in terms of technology – method of update, and in the portfolio of work that Lars was presenting publicly. My re-design had several goals: 1) Produce a professional website, up to the standards of such a fine artist and person, 2) Combine the functions of the necessary site components into one package, 3) Develop the site completely in a self-hosted WordPress system, so that in the future – Lars or anyone with minor training could continue to manage or develop this site. All goals were achieved, and the Lars and his fans are very pleased. I continue to advise Lars on WordPress and the function of his website, but he is maintaining his calendar, pages, blog, and portfolio images.The LarsERArts Logo is a collaboration between Lars and Jason in terms of goal, color, and design. We make a great team. I made sure that it has a graphic almost comic book pop, with additional text in the signature, phone number and Arts.com that look hand drawn. Having the phone number as a part of the logo is helpful to his marketing campaign.The website uses a purchased WordPress template, and lots of plug-ins for look and function. I created the header using Lars’ drawing and photo, and made most of the social media icons. The project was mostly about including all of the elements that Lars needed in a website, and in working with him on portfolio categories, copy, and in the addition of images that he felt represented his past work and current talents.View the website: http://www.LarsERArts.com
The LarsERArts Logo is a collaboration between Lars and Jason in terms of goal, color, and design. We make a great team. I made sure that it has a graphic almost comic book pop, with additional text in the signature, phone number and Arts.com that look hand drawn. Having the phone number as a part of the logo is helpful to his marketing campaign.
The main page on Lars’ website includes a live tag cloud with links to his portfolio and blogs, a rotating series of images to the right of that, five random featured images from his sixteen category portfolio, a live Google Calendar of his appearances, links to all of his social media, and a live Twitter feed with the two latest posts from @LarsERArts.
Lars’ portfolio is the centerpiece and showpiece of this entire website. His talents and range also span twenty+ years and two continents. It is always a pleasure to work on a website where content is king. The portfolio pages are basically blogs, categorized as “Portfolio” and displayed on this page dynamically and in a specified order. A click of each image or “View Project” takes the viewer to a page about that category with text slideshow and thumbnail images.
This is a page detail from Lars’ Studio Portraits page. At the time of this screenshot, there were 115 images in this slideshow. The slideshow advances automatically, but can be controlled by a mouse click on one of three sets of arrows or on the thumbnails themselves. An image click pops up a full size image as a part of a full-size slideshow. Lars’ artistic talents were the best asset in making this an amazing website.
Forms were created for contacting Lars, requesting a quote, and submitting a testimonial. Here’s an example of the styling. The results are automatically stored in a database, and e-mailed to the Lars.

RAXA Inspires – Logos and Website

Contracted to design the logo and website for RAXA Inspires.

The logo is for a family business. They make t-shirts with inspirational sayings. Each letter is the initial of a family member. Rafael, Alba, Xavier, and Alexxi

The first sketch was right-on. No other ideas had the same impact. It’s nice when that happens. The family loves it, and are currently selling their printed shirts.

The website is a very customized, self-hosted, WordPress.org site.
Visit the website: http://www.RAXAInspires.com



I designed eight website banners, each, sliced into four images. The banners are part of the WordPress.org website that I created for RAXA Inspires. I used the theme 3COL-RDMBAN RR 1.5.3 by Eric Crooks (a 3 column theme based on the TAKTEEK01 theme. Most of the styles were changed, one column was eliminated, and navigation was added to the header. The last four banners retained a portion of the original background, as they were pretty cool and I wanted to leave a trace/homage to the original designer. I created the eight banners in one layered Photoshop document, so it is easy to update and export a new banner, graphic, or entire set.

The website is for a family business. They make t-shirts with inspirational sayings. Each letter in RAXA is the initial of a family member. Rafael, Alba, Xavier, and Alexxi. I decided to incorporate their photos and names in the headers. The family loved that, and the entire website. They desired that particular header to always appear on the “About” page. As a fix, I reduced the size and made it appear in the page body, and added a new family banner to appear in the rotations. This is visible in one of the screenshots below.

I made this at www.PatternCooler.com as a modern retro background for the RAXAInspires.com website.

This WordPress.org site uses the theme 3COL-RDMBAN RR 1.5.3 by Eric Crooks (a 3 column theme based on the TAKTEEK01 theme. Most of the styles were changed, one column was eliminated, and navigation was added to the header. This screenshot shows a banner with Alexxi and his dad Rafael. They are the “R” and second “A” in RAXA. The font in the quote and those in the header and titles are live CSS from the Google Font Directory – www.Google.com/Webfonts

Colors for the site are based on the heart logo which includes red/pink. Pink, mauve, and neutrals such as grey, white, black are used. The background also includes some faded earth tones such as brown.

This WordPress.org site uses the theme 3COL-RDMBAN RR 1.5.3 by Eric Crooks (a 3 column theme based on the TAKTEEK01 theme. Most of the styles were changed, one column was eliminated, and navigation was added to the header. Two of the shirts that RAXA Inspires created are visible in this screenshot. All pages and blog entries include the AddThis plugin, so that users can share items from the site in social media outlets. The sidebar pulls events directly from a Google Calendar, and the Twitter section uses RSS to bring in the five most current tweets.

This page includes a custom banner with the family’s photos, the vision, and mission of their company. The freestanding text is all live CSS, Including: “RAXA Inspires: Inspirational Clothing and More…”


This page pulls events from RAXA Inspires Google Calendar. Plugin “Google Calendar Events 0.4.1″ I updated the CSS to make it work best for this website. This plugin also has a list view, and sidebar widget, which is visible in this screenshot.


This page pulls events from RAXA Inspires Google Calendar. Plugin “Google Calendar Events 0.4.1″ I updated the CSS to make it work best for this website. This plugin also has a calendar view, and sidebar widget, which is visible in this screenshot.


This page includes the t-shirt designs by RAXA Inspires. I didn’t have all of the photographs, so added some products as text (the sayings on the shirts). Plugin “Cart66 Lite 1.0.5″ I didn’t edit any of the CSS, but did lay out the products using an old school table. The plugin also has a shopping cart widget, as visible on the sidebar; and created a number of other pages including those for cart and checkout. A PayPal account will be used to take credit/debit card payments. Inventory will need to be managed by hand.

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